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4chan

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http://www.4chan.org

Social Networks , Photo Sharing

4chan is a simple image-based bulletin board where anyone can post comments and share images. Users generally post anonymously, with the most recent posts appearing above the rest. 4chan is split into various boards with their own specific content and guidelines. Registration is not required, nor is it possible (except for staff).

Launched on October 1, 2003, its boards were originally used for the posting of pictures and discussion of manga and anime, as the site was modelled on Japanese imageboards. The site quickly became popular and expanded, though much of 4chan's content still features otaku, anime and other Japanese cultural influences.

The site has been linked to Internet subcultures and activism, most notably Project Chanology. 4chan users have been responsible for the formation or popularization of Internet memes such as lolcats, Rickrolling, "Chocolate Rain", Pedobear and many others. The site's "Random" board, also known as "/b/", was the site's first forum, and is the one that receives the most traffic. As its name suggests, the Random board has minimal rules on posted content. Gawker once jokingly claimed that "reading /b/ will melt your brain". The site's anonymous community and culture have often provoked media attention. For media planners, this enterprise is "further proof that creativity is everywhere and new media is less accessible" to advertisement agencies.

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