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"It's not information overload, it's filter failure."

It's been almost seven years since Clay Shirky made his famous statement. Guess what? Not a lot has changed since then — it is still very difficult for companies to transform the online information into an actionable insight and tap into the full potential of the Big Content. But some time ago FILTR8 founders, Michael and Leo, realized that there is a way to try and mend this failure.

What if we could understand concepts rather than keywords? What if we could utilize context rather than the web page ranks? What if we could contextually integrate our own research area with some of the best online stories?

It turned out to work pretty well and we started our journey with FILTR8. Let's roll and see where it takes us.

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